Tips For Communicating Across Business Cultures
- Dec 17, 2020
In UT faculty member Orlando Kelm’s recent book, “The Seven Keys to Communicating in Mexico: An Intercultural Approach,” the associate professor of marketing and Hispanic linguistics discusses communication challenges in Mexico alongside co-authors Olivia Hernández-Pozas of Tecnológico de Monterrey, Mexico, and David Victor of Eastern Michigan University.
The work distinguishes seven areas of communication challenges and explains how differences in cultural values result in different communication styles, offering tips for business communications across borders.
The authors emphasize an approach of cultural awareness and understanding. In a recent interview for the McCombs School of Business’s Big Ideas, Kelm describes language as "a tiny piece of learning to be bicultural. It’s about becoming aware of cultural differences.”
Read the full article from the McCombs School of Business.