Marketing and Communications
Marketing and Communications is responsible for showcasing the depth and breadth of the University’s global engagement activities across campus and abroad, supporting the mission of the University and enhancing its reputation around the world.
Telling the Texas Global Story
In collaboration with University Marketing and Communications, communicators across campus, partners and other stakeholders, the marketing and communications team performs the following functions:
Marketing and Publicity
Promote global engagement at UT Austin, including news, events, research, programs, and accomplishments through the website, social media, e-newsletters, emails, public relations, reports, and liaising with University partners
Content and Storytelling
Oversee and create content for the Texas Global website, blogs and social media channels, and various marketing materials
Brand Identity
Steward and manage The University of Texas and Texas Global brand identity standards and message guidelines
Creative Services
Plan, conceptualize, create, and manage the production of all print and digital materials for Texas Global and its various offices and programs
Official Communications
Produce, edit, style, and disseminate official messages for Texas Global
Media Relations
Respond to media inquiries, produce talking points or statements for Texas Global officials, and write and publish press releases
Digital Properties
Manage digital properties for Texas Global including ongoing website maintenance, project development, accessibility compliance, training, and content governance
Style Guidelines
Refer to Texas Global as:
- Texas Global
- Texas Global at The University of Texas at Austin
Do not refer to Texas Global as:
- The University of Texas at Austin Global
- TG
- UT Global
- International Office
- Any other abbreviation or deviation
Logo Usage
Comprehensive brand guidelines for The University of Texas at Austin are available at brand.utexas.edu. The University trademarks policy and process for approval can be found at trademarks.utexas.edu. For questions about the Texas Global logo or other marks, contact our creative team.
Media Inquiries
For media inquiries, email global@austin.utexas.edu.